Last week we launched the Falls Festival website and we’re proud as peacocks.
It’s been a really rewarding project for us, not only because of the history of the festival, but also for the supremely wonderful people at Falls who helped our ideas come to life.
We thought we’d map out a bit of the creative process. Because that’s far more interesting than another press release.
1. The Brief
Falls wanted a new site. It had to be cool and it couldn’t go down during the lineup announcement–something that has happened for the last few years.
Above: last years site.
2. The insight
1. Punters will talk to their friends about their favourite one or two acts on the bill. These are the acts that people use to convince their friends that it’s worth piling into a tent together for three whole days.
2. Lorne has a swag of loyal followers, but Marion Bay is still the little sister with a point to prove. The new website had to make exploration of the two festival locations easy.
3. Many festival attendees travel from interstate to attend the festival. These attendees need helpful information to make a better decision.
3. The idea
1. A web application that lets visitors create their own version of the lineup.
This way, when they shared the lineup with their friends, they could talk about the acts that they connect with.
2. Focus the content on comparison. Viewers can compare and contrast Lorne to Marion Bay visually within every section of the site.
3. We created a Travel to Falls section, with Google Maps integration, links to relevant travel sites, and some beautiful imagery supplied by local tourism authorities.
4. Execution:
We worked with Jacky Winter illustrators Greedy Hen to develop the incredible artwork seen on the poster and website. Given the strong history of the festival, it was a tough brief. The Falls Festival has a very strong personality.
They nailed it.
Greedy Hen posted a great series of images of their process which you can check out here.
5. The Process
We maintained an iterative process throughout combined with close contact with the client.
And you can check out the final site here: http://fallsfestival.com.au.
What do you think?
Ned
Credits
Client: Naomi Daly & Alycia Emmerson @ Falls Festival
Agency: Native Digital
Creative: Ned Dwyer & Tait Ischia
Art: Greedy Hen
Design: Ben Shackleton
